First Heartland Capital, Inc.

First Heartland Capital, Inc. Member FINRA /SIPC is a fully disclosed introducing broker/dealer providing our clients with access to a wide range of products including:

  • Stocks
  • Bonds (Government and Corporate)
  • Mutual Funds
  • Variable Life Insurance
  • Variable Annuities
  • Real Estate Investment Trusts
  • Certificates of Deposit

First Heartland Capital, Inc. offers the following services through its relationship with Pershing, Member NYSE/SIPC:

  • Networked Accounts – Monthly statements for all stock, bond, mutual fund, and option positions.
  • Check Writing Privileges
  • Margin Accounts
  • IRA, SEP, and Profit Sharing Plans
  • Custodial Services

First Heartland Capital, Inc. is a member of the Securities Investor Protection Corporation (SIPC). This organization provides customer account protection against the financial failure of a member firm. As a member of the SIPC, our customer’s accounts are protected up to $500,000. An explanatory brochure is available on request or at

Securities in accounts carried by Pershing LLC., are protected by the Securities Investor Protection Corporation (“SIPC”) up to $500,000 (including cash claims limited to $250,000). For details, please see

Pershing has arranged for additional insurance protection for cash and securities to supplement its SIPC coverage. This additional protection covers an aggregate loss limit of $1 billion for eligible securities over all client accounts. Also, there is a per-client loss limit of $1.9 million for cash awaiting reinvestment within the $1 billion limit. Neither coverage protects against a decline in the market value of securities.